Nothing is one of India's fastest-growing smartphone brands,

Key takeaways

• Nothing is one of India's fastest-growing smartphone brands.
• The Indian smartphone market declined 10% in the second quarter of 2026.
• vivo remained the leader of the market, but its share has decreased.

What changed

According to a new report from Counterpoint Research, the Indian smartphone market declined 10% in the second quarter of 2026 compared to the same period last year. This was the biggest decline in shipments in the country in the past six years.

Market leader

vivo remained the leader of the market, but only because Counterpoint Research doesn't add all sub-brands' market share to the main brand's. Individually, vivo's share has decreased.

Growth of Nothing

Nothing is now one of India's fastest-growing smartphone brands, as revealed by Counterpoint Research. This growth is significant, given the overall decline in the Indian smartphone market.

Buyer verdict

For buyers, the practical takeaway is simple: GSMArena News is pointing to Nothing is one of India's fastest-growing smartphone brands, Counterpoint Research reveals. That makes this a watch-list update, not a final review. Anyone considering an upgrade should wait for confirmed pricing, regional availability, camera samples, battery tests, and software support details before treating it as a buying decision.

What happens next

The next useful checks are availability, launch timing, and whether the reported camera, battery, display, or chipset details hold up in official material. If those details stay consistent, the phone becomes more relevant for shoppers comparing value, battery life, and everyday performance.